Is XLRI's digital marketing course for working professionals a worthwhile investment?

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Deepika Duggal · Accepted Answer

XLRI Jamshedpur is pretty well-regarded, ranking 9th for Management by NIRF in 2019. Their digital marketing course is designed for working folks in marketing and sales, focusing on hands-on experience with digital tools.

Key Program Features:

Admissions :


Eligibility	Bachelor’s degree + 3 years work experience
Seats	25
Fees	INR 70,000

Curriculum : It mixes theory with practical stuff, including a capstone project covering different aspects of digital marketing. You'll learn about brand communication, digital media analytics, content marketing, and creating marketing plans. The goal is to help you understand digital marketing tools and manage campaigns effectively.
Teaching Style : They use live online lectures and modules on the Talent Edge platform. You get hands-on experience with digital marketing tools, interactive sessions, and live project work. Plus, there's a data lab with real industry data and internship opportunities for 60% of students.

Since it's for working professionals, XLRI doesn't offer direct placements. But, completing the course can definitely boost your career and expertise. Around 70% of professionals who take this course either land a higher-paying job or switch to a new career.

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